Are you spending tons of money to attract customers but struggling to keep them? 10 Steps to Becoming Customer Driven by Ian Brooks is your game-changing roadmap to long-term business success. In this powerful and practical business guide, Brooks outlines a clear 10-step strategy for transforming your company into a customer-focused powerhouse.
Drawing from years of executive experience and practical business acumen, Brooks teaches you how to build lasting customer relationships, improve service delivery, and create a company culture that puts the customer at the center of every decision. If you’ve admired the leadership strategies of Jack Welch or looked for actionable business insights that can be implemented right away, this book is a must-have.
What sets this book apart is its unique angle—rather than focusing solely on acquisition, Brooks emphasizes retention, showing how to maximize the ROI of your existing customer base. With engaging real-world examples, step-by-step frameworks, and a conversational tone, this book delivers immediate value for entrepreneurs, business owners, and managers alike.
Whether you’re running a startup or managing a large corporation, these 10 customer-centric steps will help you:
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Build stronger, more profitable relationships with customers
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Reduce churn and increase customer satisfaction
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Align your entire organization with a customer-first mindset
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Create a competitive advantage that’s hard to replicate
If you’re ready to stop chasing customers and start keeping them, this book is your blueprint to building a business customers can’t leav
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