Willing & Abel: Lessons from a Decade in Crisis – Mike Abel

In Willing & Abel: Lessons from a Decade in Crisis, advertising powerhouse and entrepreneur Mike Abel reflects on ten years of leading through chaos, controversy, and transformation. As the founding partner of M&C Saatchi Abel and one of South Africa’s most influential business minds, Abel shares raw, real-world lessons on branding, leadership, resilience, and reinvention.

With an honest, often humorous tone, Abel unpacks the strategic thinking and emotional intelligence needed to succeed in turbulent times—be it in business, politics, or life. He explores what it means to lead with purpose, build from nothing, and stay agile in an ever-evolving marketplace. It’s part memoir, part business blueprint, and 100% authentic.

This used-good copy is perfect for entrepreneurs, marketers, leaders, and anyone looking for practical inspiration in tough times. If you’re passionate about building brands, navigating uncertainty, and creating impact—this book belongs on your shelf.

What You’ll Gain:

• Candid insights from a South African marketing and leadership expert

• Real stories of crisis management and creative problem-solving

• Lessons in branding, communication, and values-driven leadership

• A look into the world of high-stakes business and media

• A mindset shift for thriving under pressure